Charity Fundraising Insights and Guides

Insights

How fundraising evenings actually work.

The arithmetic, the mechanics, and the decisions that quietly decide your total. Written for a fundraising director with a target and a board — every piece argues something.

The silent auction series

Run yours in-house, and keep the money

Silent auction ideas that keep the money

21 ideas that cost your charity nothing to source — because a donated lot keeps every pound, and a bought-in lot pays a supplier first.

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Silent auction items: what actually sells

How many lots you need, how to spread the price points, and which items reliably attract bids — and which sit at their opening price all night.

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Silent auction bid sheet template

The eight things every bid sheet needs — and an honest look at where paper hits its ceiling.

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How to get silent auction prizes donated

Who to ask, how to ask so they say yes, and why an afternoon of sourcing is the highest-value fundraising work of the month.

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Live auction vs silent auction

What each is actually for, how they work together across an evening — and the thing neither of them can do.

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The full guide

How to run a silent auction that keeps the money — the complete pillar guide, from items and starting bids to timing, phones and Gift Aid.

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Running the night

Mechanics, money and the UK rules

Gift Aid on charity auctions

Gift Aid rarely applies to a winning bid, because the winner receives goods. The HMRC split that does work — and how to build it into the night.

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How to run a live pledge

A tiered pledge lets the whole room give, not just the ten people who won lots. How to structure, script and place it.

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Charity auction payments and fees

Whose merchant account the money lands in, who owns the donor data, and what a platform fee really costs on a six-figure evening.

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Do you need a raffle licence?

The UK rules on raffles, lotteries and prize draws at charity events — what needs a licence and what does not.

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Starting bids and reserve prices

Why a high opening bid is the most common reason a lot gets no bids at all, and how to set prices that climb.

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Mobile bidding explained

How mobile bidding works, why outbid alerts move the total, and what changes when guests can bid from their seat.

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Sealed-bid auctions

What a sealed-bid auction is, when it beats a silent or live auction, and how to run one without losing the tension.

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Silent auction vs raffle

What each does for an evening, how they differ in reach and effort, and why most galas should run both.

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How to promote a charity auction

Getting bidders engaged before the doors open, so your silent auction arrives with momentum instead of starting cold.

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Running an online charity auction

Timings, lots, promotion, closing mechanics — and taking payment without chasing people for a fortnight.

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How much can a charity auction raise?

What UK charity auctions actually raise, what drives the number, and why the mix matters more than the size of the lots.

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The whole evening, designed

Four phases and the Giving Curve — where every giving moment sits across the night, and why the pledge always follows the auction.

The Banked Method →

Start with the argument

Everything on this site follows from one belief: the generosity is already in the room, and the evening either releases it or wastes it. The manifesto sets out the whole case — the arithmetic of bought-in lots, the Gift Aid rules, and the number nobody publishes.

Read the manifesto

No obligation — and never a percentage of what you raise

Let’s talk about your number.

A conversation about your event, your room, and what the night should be raising.

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